How To Survive As A Mail Order Publisher
Most people already know, and if they don't know, they'll learn mighty fast that the survival of a mail order business depends on how much advertising you get out. The more you advertise - or the more advertising circulars you send out - the more order you're going to receive.
The problems is, however, the generally high cost of either advertising in the most widely-accepted publications or the printing and postage costs of direct mail. Understanding these inherent problems of the mail order business is almost always the basis for most "kitchen table" mail order publications and/or print and mail services.
In other words, instead of spending all that money on "hit or miss" advertising or dropping $300 per thousand on a direct mailing a lot of imaginative and energetic mail order operators start their own mail order advertising sheet - very similar to, and quite comparable to your local shopping news papers, all ads with very little if any editorial space. With your own ad sheet, you can include as many ads for yourself as you want and at the same time, carry advertising from other mail order dealers which will pay your basic printing and mailing costs, while at the same time, bring in a profit for the sharper operators.
Keeping in mind that everything costs money to get started, here's how you can cash in with your own mail order publication...
Put together an appealing package of offers. Include in your package an Inducement letter which outlines a MLM Program or some other high priced item, charge the recipient just $1 to find out if it's something he might like to grab onto... then there's the mailing list sales letter offering to sell mailing lists for as little as $15 per thousand... and then there's the Money Maker's Opportunity Library which offers to sell any of more than 40 How To Succeed in Mail Order Reports for just $2 each - We supply all the large mail order catalog houses such as Premier, Mitchell Enterprises, Helmac, and Independence House, plus a large percentage of the mail order dealers in this country... Be sure that the package of offers you put together is as new as you can get, and that the printing and paper are of the best quality you can get.
Along with this package of offers - remember: your package of offers should appeal in some way to everyone you send one to; and should be based long the lines o
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