Big Dollars! How To Get Them From Your Mail Order Ad Sheets
Simple, easy, ant with an unlimited income potential! You can set this program up right from your kitchen table, and easily parlay it into $100,000 per year!
You've no doubt heard of the millions of dollars "raked in" by advertising agencies each year, and that's what this business is all about. In fact, that's the name of the game with this business!
Here's what you do: Call up the owner, general manager or advertising director of your local "nickel ads" or shoppers newspaper. Tell him you're a mail order advertising agency, with clients all over the country. Explain to him that you'd like to have a regular space - 2 columns wide by 6-inches deep - in every edition of his paper for at least the next 12 months.
You'd like a headline on this space, the headline to read: Mail Order Money-Making Opportunities. You will turn in to him on each of his advertising closing dates, a number of mail order ads. You want him to set each ad within this space, just as if he were running 2 columns of want ads. Then, at the bottom of this space, you want him to set in slightly larger type, the name and address of your advertising agency. Below that, in italics, you want your slogan, such as: A Full Service Advertising Agency for Mail OrderDealers Nationwide!
By setting up a contract for a "defined" amount of space in each edition of the paper for at least 12 months, you'll save at least 30% over the regular day-to-day and/or monthly rate charges. By talking with the "top-dog" in charge, you'll be able to avoid alot of hassle and negotiate the best deal. This is the first step - explain your plan and assure them that you're going to be a long-term, regular customer; and then negotiate for the best, bottom-line cost figure.
Figuring that each ad you run in this space will require 3/4 of an inch, this means you have room for 14 ads, plus your headline and nameplate. Your cost will probably run between $50 and $75 per week on an "every edition" annual contract. So now, you simply set a price to charge your advertisers in accordance with the total circulation of the publication.
Charge $10 per ad - times 14 equals $140 - minus $50 costs - leave you with a profit of $90 per week. $15 per ad - times 14 equals $210 - minus $50 costs - leaves you with a profit of $160 per week. $20 per ad - times 14 equals $280 - minus $
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